Coupons redeemable on the purchase of items other than liquor (e.g., snack foods, soft drinks, juices, etc.) are permitted provided they are of a nominal value.A frequent buyer’s club concept would not be acceptable. Any benefit permitted by this section must be provided at the time of purchase, or directly related to a single purchase.An individual shall not be required to have at any time purchased or consumed the liquor product in order to participate in or qualify for a contest or draw (e.g., a qualifying question cannot be about the taste qualities of the liquor product but may be about the packaging if this information could be gained easily without the purchase of the liquor product).For example, advertising flyers describing the liquor product or brochures describing merchandise which may be purchased through the manufacturer may be inserted into the packaging. Advertising material placed on liquor product or within packaging may be permitted provided no other advertising regulations are violated.Items or ballot forms included with the purchase of liquor product are not considered otherwise readily available unless the alternative method of obtaining the item is apparent at the point of purchase and the procedure is simple, timely and does not require additional expenses. Ballots for contests cannot be included on the liquor product or within the packaging unless the ballots are made readily available through other means without the purchase of liquor product.For example, an offer cannot be made which indicates that, through the presentation of six proofs of purchase, the consumer is entitled to receive six glasses. An offer for an item worth more than a nominal value in comparison with the regular price of the liquor product, which is linked to a proof of purchase of the liquor is not permitted.The item must be clearly visible to the purchaser. A charge (which is not less than cost) for the item being received by the customer must be added to the regular price of the liquor product. Items worth more than a nominal value in comparison with the regular price of the liquor product may be provided with the purchase of liquor provided the item is not a gift to the purchaser. ![]() ![]() Items may be provided with the purchase of liquor, provided the item is of nominal value in comparison with the regular price of the product.Within this section, a value added item may have a nominal value not exceeding 20% of the retail value price of the beverage alcohol with which it is included. The value of a gift will be assessed by its ordinary retail value rather than the actual cost to the manufacturer. No person may offer a gift or the opportunity to receive a gift, which requires the purchase of liquor, except for a gift of a nominal value in relation to the regular purchase price of the product.
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